Lead Mental Perfomance Consultant


M.A. in Performance Psychology (National University), M.A. in Medieval History (UCLA), M.St. in Modern History (Oxford University)


Goal-setting, Coaching & Instructional Climate, Academic/Test-taking Anxiety, Baseball


Member - Association for Applied Sport Psychology, Member - American Psychological Association, Member - APA Division 47: The Society for Sport, Exercise, and Performance Psychology

Rob Latimer is the founder of Arete Performance and our Lead Mental Performance Consultant. Rob founded Arete Performance after a decade of teaching history in colleges and independent secondary schools. He was originally drawn to Sport Psychology through his baseball coaching experiences. As a hitting coach, he found that player performance breakdowns were usually mental rather than physical, and hoped to bring deliberate mental skills training to his players.

As he began studying Sport Psychology, he found that the performance challenges athletes faced were very similar to those his students faced in the classroom, as were the mental techniques used to overcome them. Recognizing an opportunity to help individuals across many fields, Rob founded Arete Performance on the principle that Mental Performance Skills are useful for anyone seeking to maximize their personal performance.

Rob has contributed to the Human Performance Resource Center (a Department of Defense initiative) as a subject matter expert on Goal-Setting. He is a member of the Association for Applied Sport Psychology, the American Psychological Association, APA Division 47: The Society for Sport, Exercise, and Performance Psychology, and the Los Angeles County Psychological Association.

Contact Rob today to begin your individualized consultation.